The vision and mission guide the everyday activities of every person involved in the business. Statements of vision and mission should be simple, concise and easy to remember. Use just enough words to capture the essence. The statements need to capture the very essence of what your organization or business will achieve and how it will be achieved. So statements of vision and mission should be a single thought that can easily be carried in the mind. This makes it easy for everyone in the organization to focus on them. To test the effectiveness of your statements, ask the leaders, managers and employees to tell you the vision and mission of their organization. If they cannot instantaneously tell you both the vision and mission, the statements are of little use